Persuasive marketing we were able to get Sandra from DentClinic to increase her patient flow even though she had two franchises nearby

Key results

5,729

Potential Customers Reached

6,529.7M

of impressions

842,411K

of clicks

$4,33

cost per click

The problem

On the street where the dental clinic is located there are two dental franchises that because of their name, advertising on television programs and social networks, few patients came in.

People did not know this dental clinic because at first glance they saw the two large franchises first.

People also did not know the staff of this clinic, nor the solutions they offer to restore the smile to patients.

The objective

Make campaigns of familiar and closer ads for people who want to see their smile restored to increase their confidence and beauty with clear orthodontics, implants and prosthesis, for children, youth and adults.

The solution

The most important step was to create a strategy to capture the attention of their patients with persuasive marketing to keep them from leaving for the franchise across the street.

We used personal and familiar marketing.

We created ad campaigns, both on Facebook and Instagram Ads for different segments by age for a type of service offered in the clinic.

We set up a system for proper patient follow-up, managed by your secretary.

Once a prospect arrives, he/she is called to arrange a free evaluation and a visit to the dental clinic to learn about his/her case.

The result

Patients are happy to have found a dental center close to them, that understands their case and at the right price.

Smiles have been restored to +1K patients accompanied by a great team of human professionals who put themselves in the patients’ shoes.

They have increased referrals, word of mouth and franchises in their area are increasingly empty.

It is the dental center par excellence in Mataró for different treatments, highlighting the invisible orthodontics or invisalign.

Even international patients love to come here, because of the great treatment and its high capacity to solve their dental problems.

"I met them through a Facebook ad, I am happy to work with them because I have seen how the flow of patients in my dental clinic has increased".
Dra Sandra Baquero
Orthodontist